FirstRand Bank Limited

FirstRand Bank Group

FirstRand Bank Group

Our vision is to be the african financial services group of choice, creating long-term franchise value and delivering superior and sustainable economic returns to our shareholders within acceptable levels of volatility.

This vision is driven through two clear growth strategies:
– Become a leading South African player focusing on both existing markets and those markets where we are currently under-represented
– Further grow our existing African franchise, targeting those markets that are expected to produce above average domestic growth and are strongly positioned to benefit from the trade and investment flows between Africa and Asia, particularly China and India.

We execute these strategies through our operating franchises. These franchises represent a portfolio of separately branded profit centres and each franchise strives to be a leader in their respective markets through the delivery of:
• superior and sustainable economic profits
• positive recognition by employees, customer and other stakeholders
• flawless execution.

FirstRand’s track record of delivering superior returns to shareholders has been achieved through a combination of organic growth, acquisitions, innovation and the creation of completely new businesses. Differentiated by its owner-manager culture, FirstRand executes its strategy through a portfolio of leading financial services franchises; First National Bank (FNB), the retail and commercial bank; Rand Merchant Bank (RMB), the corporate and investment bank; WesBank, an instalment finance provider; and Ashburton Investments, the group’s recently-established investment management business. The FCC franchise represents group-wide functions.