ABSA Bank Slogan

ABSA Bank Slogan

New slogan and purpose

With the new look, Absa is also moving on from its “Prosper” campaign, adopting two new slogans. The first is “Africanacity”, speaking to the way that the people of Africa always find a way to get things done.

We’re committed to finding local solutions to uniquely local challenges and everything we do is focused on adding value. To this end, we offer all our clients across the continent a range of retail, business, corporate and investment, and wealth management solutions as well as ensure a positive impact in all the countries where we operate.

We’re a truly African brand, inspired by the people we serve and determined to always be brave, passionate and ready so that we can make Africa proud.

Absa Group Limited is listed on the JSE and is one of Africa’s largest diversified financial services groups with a presence in 12 countries across the continent and around 42 000 employees.

Our group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, the Seychelles, South Africa (Absa Bank), Tanzania (Barclays Bank in Tanzania and National Bank of Commerce), Uganda and Zambia. We also have representative offices in Namibia and Nigeria, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa, Tanzania and Zambia.